Gladys Santiago

Hulu’s Superbowl AdZone

Posted in Uncategorized by Gladys Santiago on February 7, 2010

Hulu - Superbowl

The above image was part of a pre-roll ad that aired several hours before Superbowl XLIV.  In celebration of the game, Hulu launched a special section called AdZone which will feature Superbowl commercials after they air during the broadcast.  Hulu visitors will be allowed to vote on their favorite ad.  We all know that the ads are part of the Superbowl’s appeal and people expect them to be grandiose and entertaining.  The game is continuously the most-watched telecast of the year and is pretty much immune to time-shifting and audience segmentation, issues that are haunting broadcast networks.  The Hulu spot and the whole AdZone concept makes me wonder what kind of viewing behavior is Hulu encouraging?

Live blogging, Tweeting and chatting about shows as they air is becoming part of the viewing experience.  For an event that is synonymous to HD, big screen TVs, it seems Hulu is reminding visitors to go online for a more involved, informed and personalized feeling.  While Hulu is primarily a streaming video service and, the AdZone section does have some social network-like offerings, such as a message board.  The site provides a space for reflection and discussion where viewers can feel actively involved in a cultural event.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: