While I’m not familiar with fast food franchise FatBurger, they’ve done something pretty remarkable in rebranding 64 of its locations into Bob’s Burger, a fictional restaurant featured in Fox’s new animated series of the same name. 7-Eleven launched a similar promotion in 2007 when it “Simpsonized” 11 of its stores into Kwik-E-Marts for the release of The Simpsons Movie. The FatBurger makeover is a bit riskier because 7-Eleven was integrating elements from The Simpsons, an established TV show and brand. This was lauded as a brilliant example of reverse product placement because it allowed customers to enjoy the fictional world of Springfield with products like Krusty O’s and Squishee drinks. The cross-promotion was a welcomed treat for any Simpsons fan. In comparison, Bob’s Burger is a new series without a built-in fan base or place in pop culture history. Regardless, its refreshing to see brands giving customers the opportunity to engage with fictional worlds.
On a side note, I wonder if it’s just a coincidence that both FatBurger and Bob’s Burger logo are red and yellow
I’m not sure where there’s a FatBurger, but here’s a coupon to use if you’re near one. My gift to you!!
Images via: FatBurger