Hulu is going pay. It was inevitable. Hulu is also seeking to customize viewers’ ad experience by allowing them to vote on whether certain pre-rolls appeal to them. If you use Hulu as much as I do, you’ve probably seen this (Look at the upper right-hand corner). I recently encountered a survey where Hulu offers participants the opportunity to select a charity that will be featured in Hulu videos 250 times. Basically Hulu is getting FREE consumer feedback and showing its “appreciation” by letting users select the ads other users will watch all under the guise of charity.
I hope I’m not coming off as a curmudgeon because Hulu actually features a great deal of ads for charity, which is fabulous for raising awareness (glance through my Flickr set for examples).