Gladys Santiago

Stay Puft Marshmallows Come to Life

Posted in Advertising, Branding, Marketing by Gladys Santiago on August 23, 2010

Stay Puft Marshmallows

The giant Michelin Man/Pillsbury Doughboy hybrid won’t be stomping through the streets of New York anytime soon, but thanks Omni Consumer Products you can relive your favorite Ghostbusters memories.  Pete Hottelet, the defictionalization mastermind behind Brawndo, Sex Panther cologne and Tru Blood, has now introduced Stay Puft marshmellows to the real world.  The fictional treat was first seen among Dana Barrett’s groceries during the scene where a carton of eggs explode on her countertop.  I’m sure every child of the 80s longed to hoover these down.  I sure did and now that I’m a grown up, I’m total using Stay Puft marshmallows to make candied sweet potatoes for Thanksgiving.  They’re also caffeinated and go well with Hi-C Ecto Cooler.

Defictionalization is a fascinating concept and Hottelet is really on to something.  Click here to read his AdFreak  interview with Rebecca Cullers.  

Click here to view Dana’s eggs going berserk, which seems very apropos given the massive egg recall.

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