Gladys Santiago

Morgan Spurlock’s The Greatest Movie Ever Sold

Posted in Advertising, Branding, Marketing, Media, Product Placements by Gladys Santiago on January 17, 2011

The Greatest Story
Morgan Spurlock will premiere his latest meta-documentary The Greatest Movie Ever Sold at Sundance later this month. The film, which is being touted as the first ever “docbuster,” is a documentary about branding, advertising and product placements completed financed by corporate sponsorships. The above poster was designed by Ron English whose work critiques the marketing practices of many brands, most notably McDonald’s. The poster takes some swipes at White Castle, Aunt Jemima and Kellogg’s so click here to enlarge it for a more detailed view.

Thanks to Flickr user Agent J Loves Agent A for the cool find.

 

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Ray-Ban Project Colorize

Posted in Advertising, Branding, Fashion, Marketing by Gladys Santiago on July 2, 2008

Ray-Ban recently launched a campaign for their new line of Wayfarer sunglasses.  The Project Colorize ads and products were designed by five New York artists (Tara McPherson, Scott Alger, Queen Andrea, Ron English, and Toofly) and have been featured in Marie Claire.  The billboards, which will run in New York, are expected to 16 million impressions each month (via: Adweek).  To kick off the promotion, Ray-Ban sponsored a stunt near Herald Square in which paid actors donned their Wayfarers to stare at one of the billboards (via: Style Wise).  Click here to see a couple of pictures from the event. 

Wayfarers are back in a big way.  I just purchased a pair over the weekend.  Although, I love the Project Colorize styles and was really looking forward to getting the ones designed by Tara McPherson, I opted to get a more subtle color.  Last year, Ray-Ban introduced its Never Hide campaign, which emphasized consumer involvementthrough its online community and gave a lucky few the opportunity to feel like super-models.  If you attended the Project Colorize marketing stunt, please send me pics or tell me your thoughts.  It would be much appreciated!