How Product Placements Work

Three Methods of Product Placements via: NYT

There’s a great New York Times article that details the integration process of several products into the plots of top-rated programs.  The increasingly popular strategy of weaving brands into shows has drawn attention from the FCC, which is set to decide whether such sponsorship deals should be disclosed during product placement occurances.  (See “FCC to Monitor Product Placements“)  FCC commisoner Jonathan Adelstein suggests the use of on-screen crawls in a minimum-sized font.  What does this mean to IAG?  Stefanie Cliffords